Vintage intelligence : Leveraging artificial intelligence for wine production, marketing, distribution, and customer engagement

Abstract

This study investigates AI’s diverse applications in the wine industry, enhancing production, marketing, distribution, and customer interaction. It explores AI’s role in vineyard management, market analysis, and logistics, using VOS viewer software to reveal interrelationships among key components. AI promises to revolutionize wine production, marketing, and distribution, ensuring efficiency and customer satisfaction. Embracing AI fosters industry competitiveness and adaptation to consumer trends. Understanding its benefits and challenges enables informed AI adoption, fostering innovation and industry growth.