Marketing plan of a private institution of higher secondary education in the city of Villahermosa, Tabasco

Abstract

The objective of this work is to develop a marketing plan in order to improve the productivity and market positioning of a private institution of higher secondary education, located in the city of Villahermosa, Tabasco. The marketing plan aims to increase student enrollment and improve the financial situation of the institution. The methodology used was a mixed methodology, since qualitative and quantitative data were used. Carrying out this work will help other institutions of this type to create and implement their own marketing plans to improve their positioning in the market.