Marketing plan: household products cleaning company, in Villahermosa Tabasco

Abstract

Aim: To analyze the different variables that affect the development of the household cleaning products company, in order to obtain the positioning in relation to the other competitors, to achieve a 30% market share and to move to the growth stage to achieve profits. Methodology used: SWOT analysis, considering the marketing variables (product, price, advertising, location), for the design of the model of the current situation of the company, obtaining an overall diagnosis and objective identification of the guidelines to be followed, generating market segmentation strategies that will achieve the main objective of the household cleaning products company in Villahermosa, Tabasco. Contribute: Identified opportunities for strategic alliances, including service providers and a significant number of potential customers, overworked population needing cleaning assistance, companies identified as competitors lacking adequate technology and unprofessional service.