Cross-cultural Management in International Business

Abstract

With the accelerated development of world economic integration, there are more and more commercial exchanges among countries. However, in the international business environment, these frequent exchanges, communications and exchanges are not only simple business exchanges, but also the collision between different cultures. It belongs to cross-cultural communication. The article focuses on the importance of cross-cultural communication in international business, points out some important significance of language communication in cross-cultural business activities, and puts forward some different methods to deal with different cultures.