Factors affecting purchase decision of cosmetic Products in Haryana

Abstract

The current research aims to better understand the motivations behind cosmetics purchases in the Indian state of Haryana. In the state of Haryana, 754 people were randomly chosen to participate. The data was then subjected to Exploratory Factor Analysis (EFA). Significant at P 0.05, KMO = 0.896, and Bartlett's sphericity test; all other covariates have a P value of >0.621. The study demonstrated four factors and their associated items at the 5% level of significance. It has been found that these elements play a major role in the selection of cosmetics in Haryana. The higher the score on the data and information construct, the more dependable the elements that influence the buyer to make a purchase of cosmetics.