Factors affecting consumer hesitation in purchase decision process for fashion products

JOURNAL ARTICLE

Year: 2016 Journal: The Research Journal of the Costume Culture Vol: 24 (3)Pages: 385-398 Publisher: Costume Culture Association

DOI: 10.29049/rjcc.2016.24.3.385

Keywords:

Process (computing) Business Advertising Marketing Computer science

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0.53

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Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Consumer Perception and Purchasing Behavior

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management