Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

Abstract

Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalization era. This study aims to determine the marketing strategy through digital marketing by MSMEs, the influence of digital marketing on MSMEs, as well as the form of guidance from the Probolinggo Regency Cooperatives and Micro Businesses towards MSMEs. The method that the researcher uses is descriptive qualitative research with the research subject being MSMEs in Kraksaan District Probolinggo Regency who will provide research data through interviews using purposive sampling technique. The results show that digital marketing is very influential and has the potential to be an opportunity to make profits. In addition to providing an increase in product sales, it can also save on promotional costs. Digital marketing also teaches business actors to continue to follow the direction of the times so they are not left behind.