JOURNAL ARTICLE

Utility-frequency analysis using customer market basket data in the retail sector

Gökçe Baysal Türkölmez

Year: 2021 Journal:   International Journal of Business Information Systems Vol: 1 (1)Pages: 1-1   Publisher: Inderscience Publishers
Keywords:
Business Market segmentation Marketing

Metrics

2
Cited By
0.17
FWCI (Field Weighted Citation Impact)
0
Refs
0.61
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Advanced Statistical Process Monitoring
Social Sciences →  Decision Sciences →  Statistics, Probability and Uncertainty

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