JOURNAL ARTICLE
Utility-frequency analysis using customer market basket data in the retail sector
Year: 2021 Journal: International Journal of Business Information Systems Vol: 1 (1)Pages: 1-1 Publisher: Inderscience Publishers
Keywords:
Business Market segmentation Marketing
Metrics
2
Cited By
0.17
FWCI (Field Weighted Citation Impact)
0
Refs
0.61
Citation Normalized Percentile
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Citation History
Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Advanced Statistical Process Monitoring
Social Sciences → Decision Sciences → Statistics, Probability and Uncertainty
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