Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva; Cleopatra Bardaki; Katerina Pramatari; Dimitris Papakiriakopoulos

doi:10.1016/j.eswa.2018.01.029

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JOURNAL ARTICLE

Retail business analytics: Customer visit segmentation using market basket data

Anastasia Griva Cleopatra Bardaki Katerina Pramatari Dimitris Papakiriakopoulos

Year: 2018 Journal: Expert Systems with Applications Vol: 100 Pages: 1-16 Publisher: Elsevier BV

DOI: 10.1016/j.eswa.2018.01.029

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Keywords:

Market segmentation Business analytics Analytics Computer science Big data Segmentation Data science Affinity analysis Business intelligence Business Business model Data mining Marketing Artificial intelligence Electronic business

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133

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22.55

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0.99

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Topics

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Retail business analytics: Customer visit segmentation using market basket data

Metrics

Citation History

Topics

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