Omnichannel Fulfillment Strategies and Sales Credit Allocation

JOURNAL ARTICLE

Year: 2022 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.4108015

Keywords:

Omnichannel Business Marketing Finance

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Digital Platforms and Economics

Social Sciences → Business, Management and Accounting → Strategy and Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Supply Chain and Inventory Management

Social Sciences → Business, Management and Accounting → Management Information Systems