Omnichannel retail operations with mixed fulfillment strategies

Lu Yang; Xiangyong Li; Ning Zhong

doi:10.1016/j.ijpe.2022.108608

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JOURNAL ARTICLE

Omnichannel retail operations with mixed fulfillment strategies

Lu Yang Xiangyong Li Ning Zhong

Year: 2022 Journal: International Journal of Production Economics Vol: 254 Pages: 108608-108608 Publisher: Elsevier BV

DOI: 10.1016/j.ijpe.2022.108608

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Keywords:

Omnichannel Boss Product (mathematics) Supply chain Stylized fact Business Channel (broadcasting) Marketing Computer science Industrial organization Advertising Economics Telecommunications Engineering

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Topics

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Digital Platforms and Economics

Social Sciences → Business, Management and Accounting → Strategy and Management

Omnichannel retail operations with mixed fulfillment strategies

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Citation History

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