BOOK-CHAPTER

Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract

Anh Thi Van NguyenRobert McClellandNguyen Hoang Thuan

Year: 2022 Developments in marketing science: proceedings of the Academy of Marketing Science Pages: 33-34   Publisher: Springer International Publishing
Keywords:
Omnichannel Context (archaeology) Channel (broadcasting) Consumer behaviour Marketing Business Purchasing Advertising Product (mathematics) Engineering Telecommunications

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Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing

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