Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract

Anh Thi Van Nguyen; Robert McClelland; Nguyen Hoang Thuan

doi:10.1007/978-3-030-95346-1_11

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Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract

Anh Thi Van Nguyen Robert McClelland Nguyen Hoang Thuan

Year: 2022 Developments in marketing science: proceedings of the Academy of Marketing Science Pages: 33-34 Publisher: Springer International Publishing

DOI: 10.1007/978-3-030-95346-1_11

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Keywords:

Omnichannel Context (archaeology) Channel (broadcasting) Consumer behaviour Marketing Business Purchasing Advertising Product (mathematics) Engineering Telecommunications

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Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract

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