JOURNAL ARTICLE
La publicidad interactiva en España: situación actual y tendencias
Antonio Baladrón PazosClara Muela Molina
Year: 2010 Journal: E-Compós Vol: 13 (1) Publisher: Brazilian National Association of Graduate Programs in Communication
Abstract
Este artigo explora a situação atual e tendências da indústria da publicidade na Internet na Espanha. Apresenta os dados mais atuais sobre os diversos agentes envolvidos: o próprio meio, os anunciantes, as agências, as audiências e os produtos criativos.
Keywords:
Humanities Political science Art
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.62
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Advertising and Communication Studies
Social Sciences → Social Sciences → Communication
Media and Digital Communication
Physical Sciences → Computer Science → Computer Networks and Communications
Journalism and Media Studies
Social Sciences → Social Sciences → Communication
Related Documents
JOURNAL ARTICLE
La publicidad interactiva en España: situación actual y tendencias
Antonio Baladrón PazosClara Muela Molina
Journal: E-Compós Year: 2010 Vol: 13 (1)
JOURNAL ARTICLE
La publicidad en Internet: situación actual y tendencias en la comunicación con el consumidor
Journal: Zer - Revista de Estudios de Comunicación Year: 2008 Vol: 13 (24)Pages: 183-201
JOURNAL ARTICLE
Refrigerantes naturales: situación actual y tendencias
Journal: El Instalador Year: 2011 Vol: 82 (482)Pages: 170-177
BOOK
Turismo de cruceros – Situación actual y tendencias
World Tourism Organization (UNWTO) eBooks Year: 2008