JOURNAL ARTICLE
La publicidad interactiva en España: situación actual y tendencias
Antonio Baladrón PazosClara Muela Molina
Year: 2010 Journal: E-Compós Vol: 13 (1) Publisher: Brazilian National Association of Graduate Programs in Communication
Abstract
Este artigo explora a situação atual e tendências da indústria da publicidade na Internet na Espanha. Apresenta os dados mais atuais sobre os diversos agentes envolvidos: o próprio meio, os anunciantes, as agências, as audiências e os produtos criativos.
Keywords:
Humanities Political science Art
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Topics
Advertising and Communication Studies
Social Sciences → Social Sciences → Communication
Media and Digital Communication
Physical Sciences → Computer Science → Computer Networks and Communications
Journalism and Media Studies
Social Sciences → Social Sciences → Communication
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