JOURNAL ARTICLE
CUSTOMER SATISFACTION IN COMMERCIAL BANKS
Minija AbrahamSheena Sasidharan
Year: 2022 Journal: PARIPEX INDIAN JOURNAL OF RESEARCH Pages: 59-62
Abstract
The efficiency of a banking sector depends upon how best it can deliver services to its target customers. In order to survive in this competitive environment and provide continual customer satisfaction, the providers of banking services are now required to continually improve the quality of services. Customer satisfaction means something more than a happy customer; it is broadly used in commerce and business sector. The present study is intended to analyse the customer satisfaction in commercial banks in Idukki district.
Keywords:
Customer satisfaction Business Customer retention Marketing Customer to customer Customer advocacy Order (exchange) Customer delight Service quality Quality (philosophy) Service (business) Finance
Metrics
2
Cited By
0.26
FWCI (Field Weighted Citation Impact)
9
Refs
0.56
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Securities Regulation and Market Practices
Social Sciences → Business, Management and Accounting → Marketing
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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