Measuring Customer Satisfaction and Customer Loyalty

Sebastian Hohenberg; Wayne Taylor

doi:10.1007/978-3-319-57413-4_30

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Measuring Customer Satisfaction and Customer Loyalty

Sebastian Hohenberg Wayne Taylor

Year: 2021 Pages: 909-938

DOI: 10.1007/978-3-319-57413-4_30

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Keywords:

Loyalty business model Customer satisfaction Loyalty Leverage (statistics) Marketing Business Operationalization Sophistication Customer retention Computer science Service quality Artificial intelligence Sociology

Metrics

Cited By

14.94

FWCI (Field Weighted Citation Impact)

100

Refs

1.00

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Measuring Customer Satisfaction and Customer Loyalty

Metrics

Citation History

Topics

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