BOOK-CHAPTER
Measuring Customer Satisfaction and Customer Loyalty
Keywords:
Customer satisfaction Business Loyalty business model Marketing Loyalty Customer retention Customer advocacy Service quality Service (business)
Metrics
10
Cited By
5.18
FWCI (Field Weighted Citation Impact)
128
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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