Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment

JOURNAL ARTICLE

Year: 2021 Journal: Journal of Retailing and Consumer Services Vol: 64 Pages: 102803-102803 Publisher: Elsevier BV

DOI: 10.1016/j.jretconser.2021.102803

Keywords:

Omnichannel Context (archaeology) Channel (broadcasting) Business Customer experience Marketing Psychology Telecommunications Computer science

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0.99

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