Exploring Omnichannel Retailing

BOOK

Year: 2018

DOI: 10.1007/978-3-319-98273-1

Keywords:

Omnichannel Channel (broadcasting) State (computer science) Business Marketing Computer science Telecommunications

Metrics

Cited By

4.79

FWCI (Field Weighted Citation Impact)

Refs

0.96

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing