BOOK-CHAPTER
Exploring Omnichannel Retailing: Common Expectations and Diverse Reality
Keywords:
Omnichannel Product (mathematics) Variety (cybernetics) Diversity (politics) Channel (broadcasting) Marketing Engineering Business Computer science Telecommunications Political science
Metrics
13
Cited By
7.34
FWCI (Field Weighted Citation Impact)
21
Refs
0.97
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
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