The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung; Guilherme D. Pires; Philip J. Rosenberger; Wilson K.S. Leung; Mohamad-Noor Salehhuddin Sharipudin

doi:10.1016/j.jretconser.2021.102574

ScienceGate Book Chapters

JOURNAL ARTICLE

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung Guilherme D. Pires Philip J. Rosenberger Wilson K.S. Leung Mohamad-Noor Salehhuddin Sharipudin

Year: 2021 Journal: Journal of Retailing and Consumer Services Vol: 61 Pages: 102574-102574 Publisher: Elsevier BV

DOI: 10.1016/j.jretconser.2021.102574

Get Full-Text PDF Get Analytical Report

Keywords:

Psychology Brand engagement Business Consumer behaviour Structural equation modeling Cognition Advertising Service (business) Marketing Social media Computer science

Metrics

151

Cited By

42.63

FWCI (Field Weighted Citation Impact)

118

Refs

1.00

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Metrics

Citation History

Topics

Related Documents

Driving Force Behind Consumer Brand Engagement

The role of consumer-brand engagement towards driving brand loyalty

How does consumer-to-consumer community interaction affect brand trust?

How does consumer-to-consumer community interaction affect brand trust?

How does consumer-to-consumer community interaction affect brand trust?