Motivasi Nasabah terhadap Pembiayaan Gadai Emas di Bank Syariah Mandiri Cabang Curup

Abstract

The research objective is to explain the people's motivation in choosing gold pawn financing at Bank Syariah Mandiri Curup Branch Office. Everyone will love products that comply with Islamic regulations. One of the products or services provided by Bank Syariah Mandiri is pawning. The type of this research is descriptive qualitative with research subjects as staff and bank employees as well as bank customers. Data collection techniques, namely, observation, interviews, documentation and data analysis techniques, data reduction, data presentation and data verification. The results of the customer research have the motivation to choose Bank Syariah Mandiri Curup Branch because it is labeled syari'ah. Gold pawning product consumers have become a fast alternative to making ends meet. Conventional bank financing is different from syari'ah banks. They can feel this with light installments every month. Based on the principles of syari'ah, choosing a gold pawn at Bank Syariah Mandiri Curup is because it has syari'ah principles.Keywords: Motivation, Financing, Gold Pawn