Embracing organisational environmental sustainability: Experiences in green human resource management

Abstract

Abstract This qualitative study explores the experiences of the managers and employees of electrical and electronics companies in moving towards environmental sustainability with the support of Green Human Resource Management. Based on 12 in‐depth interviews, the data were thematically analysed by using NVivo 12 plus software, with three main themes emerging as embarking on environmental sustainability, building environmental sustainability, and embracing environmental sustainability. This study uses the resource‐based theory as the theoretical lens, and results indicate that the company practises Green Human Resource Management, particularly green employee involvement and participation, green training, green rewards, and green orientation for achieving its environmental sustainability efforts. Most importantly, the results highlight that NGOs, organisational culture, and effective communication are vital in supporting Green Human Resource Management implementation in attaining environmental sustainability goals. The findings of this study have implications for other developing countries, which are striving to achieve their environmental and sustainability goals.