Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences

Fernando Rey Castillo-Villar; Ana Josefina Villasante-Arellano

doi:10.1016/j.jretconser.2020.102185

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Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences

Fernando Rey Castillo-Villar Ana Josefina Villasante-Arellano

Year: 2020 Journal: Journal of Retailing and Consumer Services Vol: 57 Pages: 102185-102185 Publisher: Elsevier BV

DOI: 10.1016/j.jretconser.2020.102185

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Keywords:

Advertising Perception Brand loyalty Business Brand management Marketing Psychology Brand awareness Service (business) Meaning (existential) Sensory system Cognitive psychology Neuroscience

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Topics

Multisensory perception and integration

Social Sciences → Psychology → Experimental and Cognitive Psychology

Olfactory and Sensory Function Studies

Life Sciences → Neuroscience → Sensory Systems

Color perception and design

Social Sciences → Psychology → Social Psychology

Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences

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Citation History

Topics

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