Antecedents of customer loyalty

Abstract

The term low-cost is used interchangeably, referring to occasions and actions in pricing that are not related to a planned strategy for low-cost. The fitness industry is an emerging sector within sport. The patented business model low-cost has grown considerably in a short amount of time. In the management and marketing literature of the fitness industry, perceived quality and satisfaction have been the most analyzed variables. The concept of perceived value is related to customer satisfaction. According to Woodruff and Gardial the connection between value and satisfaction is critical because of the natural affinity between both concepts, being that both influence the client's evaluation of the variables. This chapter examines the psychometric properties of the questionnaire used and the relationships between the constructs perception of quality, perceived value, satisfaction, and behavior intentions in low-cost fitness centers clients in general and according to gender.