A study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment

JOURNAL ARTICLE

Year: 2010 Journal: Management & Information Systems Review Vol: 29 (1)Pages: 117-144

DOI: 10.29214/damis.2010.29.1.006

Keywords:

Brand relationship Brand management Business Brand experience Advertising Marketing Psychology New product development Product management

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Social Sciences → Business, Management and Accounting → Marketing