JOURNAL ARTICLE

A study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment

임재문

Year: 2010 Journal:   Management & Information Systems Review Vol: 29 (1)Pages: 117-144
Keywords:
Brand relationship Brand management Business Brand experience Advertising Marketing Psychology New product development Product management

Metrics

2
Cited By
0.00
FWCI (Field Weighted Citation Impact)
24
Refs
0.50
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Perception and Purchasing Behavior
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing

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