JOURNAL ARTICLE
THE ROLE OF LUXURY BRAND ATTACHMENT ON CONSUMER BRAND RELATIONSHIP
Anwar Sadat ShimulMichael LwinIan Phau
Year: 2017 Journal: Global Fashion Management Conference Vol: 2017 Pages: 152-157 Publisher: Global Alliance of Marketing & Management Associations
Keywords:
Advertising Business Brand management Brand extension Brand experience Marketing Psychology Product management New product development
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Topics
Islamic Finance and Banking Studies
Social Sciences → Business, Management and Accounting → Accounting
Cultural, Linguistic, Economic Studies
Social Sciences → Social Sciences → General Social Sciences
Business and Economic Development
Physical Sciences → Environmental Science → Management, Monitoring, Policy and Law
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