An investigation of customers’ satisfaction as a mediating effect between hotel customer loyalty antecedents and behavioral loyalty

BOOK-CHAPTER

Year: 2014 Pages: 97-101

DOI: 10.1201/b17390-20

Keywords:

Business Loyalty Loyalty business model Marketing Customer satisfaction Advertising Service quality Service (business)

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0.31

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Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing