Marketing in the hospitality industry

JOURNAL ARTICLE

Year: 1989 Journal: Tourism Management Vol: 10 (2)Pages: 176-177 Publisher: Elsevier BV

DOI: 10.1016/0261-5177(89)90062-9

Keywords:

Marketing Hospitality Business Hospitality industry Tourism Political science

Metrics

Cited By

1.42

FWCI (Field Weighted Citation Impact)

Refs

0.87

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Business Strategy and Innovation

Social Sciences → Business, Management and Accounting → Strategy and Management

Hospitality and Tourism Education

Social Sciences → Business, Management and Accounting → Tourism, Leisure and Hospitality Management

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing