JOURNAL ARTICLE
Co-evolution-based mechanism design for sponsored search advertising
Year: 2012 Journal: Electronic Commerce Research and Applications Vol: 11 (6)Pages: 537-547 Publisher: Elsevier BV
Keywords:
Bidding Computer science Mechanism (biology) Profitability index Mechanism design Key (lock) Search engine Revenue Search advertising Online advertising Auction theory Operations research Microeconomics World Wide Web Business The Internet Economics Computer security Engineering
Metrics
14
Cited By
1.23
FWCI (Field Weighted Citation Impact)
32
Refs
0.85
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Auction Theory and Applications
Social Sciences → Decision Sciences → Management Science and Operations Research
Digital Platforms and Economics
Social Sciences → Business, Management and Accounting → Strategy and Management
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