Location-Based Sponsored Search Advertising

George Trimponias; Ilaria Bartolini; Dimitris Papadias

doi:10.1007/978-3-642-40235-7_20

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Location-Based Sponsored Search Advertising

George Trimponias Ilaria Bartolini Dimitris Papadias

Year: 2013 Lecture notes in computer science Pages: 348-366 Publisher: Springer Science+Business Media

DOI: 10.1007/978-3-642-40235-7_20

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Metropolitan area Advertising Search advertising Computer science Work (physics) Online advertising Business Engineering World Wide Web Geography The Internet

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Cited By

1.55

FWCI (Field Weighted Citation Impact)

Refs

0.82

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Auction Theory and Applications

Social Sciences → Decision Sciences → Management Science and Operations Research

Game Theory and Applications

Social Sciences → Decision Sciences → Management Science and Operations Research

Location-Based Sponsored Search Advertising

Metrics

Citation History

Topics

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