Opportunities for Female Employment in Superstore Retailing

Abstract

This article assesses the specific employment opportunities for women in the retail superstore. The result of a sample survey (part of a wider study of retail employment) are compared with the responses to comparable questions from the Department of Employment survey of the late 1970s. The focus is on three areas: occupational segregation in a changing retail environment; female employment and life cycle stage; and female attitudes towards employment.