JOURNAL ARTICLE

Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments

Rouxelle de Villiers

Year: 2015 Journal:   Journal of Business Research Vol: 68 (9)Pages: 1953-1963   Publisher: Elsevier BV
Keywords:
Advertising Consumer behaviour Computer science Set (abstract data type) Brand management Analytics Psychology Business Data science

Metrics

63
Cited By
8.00
FWCI (Field Weighted Citation Impact)
69
Refs
0.97
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Cognitive and psychological constructs research
Social Sciences →  Psychology →  Social Psychology
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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