Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments

JOURNAL ARTICLE

Year: 2015 Journal: Journal of Business Research Vol: 68 (9)Pages: 1953-1963 Publisher: Elsevier BV

DOI: 10.1016/j.jbusres.2015.01.005

Keywords:

Advertising Consumer behaviour Computer science Set (abstract data type) Brand management Analytics Psychology Business Data science

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Consumer Behavior in Brand Consumption and Identification

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Cognitive and psychological constructs research

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Customer Service Quality and Loyalty

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