JOURNAL ARTICLE

Behavioral brand loyalty and consumer brand associations

Jenni RomaniukMagda Nenycz‐Thiel

Year: 2011 Journal:   Journal of Business Research Vol: 66 (1)Pages: 67-72   Publisher: Elsevier BV
Keywords:
Brand equity Brand loyalty Advertising Brand awareness Business Competitor analysis Brand management Brand extension Marketing Psychology

Metrics

220
Cited By
9.36
FWCI (Field Weighted Citation Impact)
51
Refs
0.97
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science

Related Documents

JOURNAL ARTICLE

Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty

Amy Wong

Journal:   Journal of Relationship Marketing Year: 2023 Vol: 22 (2)Pages: 87-114
JOURNAL ARTICLE

Brand equity, brand loyalty and consumer satisfaction

Jang-Hyeon NamYüksel EkinciGeorgina Whyatt

Journal:   Annals of Tourism Research Year: 2011 Vol: 38 (3)Pages: 1009-1030
JOURNAL ARTICLE

Antecedents of consumer brand engagement and brand loyalty

Civilai LeckieMunyaradzi W. NyadzayoLester W. Johnson

Journal:   Journal of Marketing Management Year: 2016 Vol: 32 (5-6)Pages: 558-578
JOURNAL ARTICLE

Consumer loyalty to the brand

Tеtiana Skorokhod

Year: 2024 Pages: 64-66
© 2026 ScienceGate Book Chapters — All rights reserved.