JOURNAL ARTICLE
Behavioral brand loyalty and consumer brand associations
Jenni RomaniukMagda Nenycz‐Thiel
Year: 2011 Journal: Journal of Business Research Vol: 66 (1)Pages: 67-72 Publisher: Elsevier BV
Keywords:
Brand equity Brand loyalty Advertising Brand awareness Business Competitor analysis Brand management Brand extension Marketing Psychology
Metrics
220
Cited By
9.36
FWCI (Field Weighted Citation Impact)
51
Refs
0.97
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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