Study on the Customer Loyalty of Chinese Commercial Banks

Xin Hua; Chaozhong Guo

doi:10.5539/ijbm.v5n3p202

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JOURNAL ARTICLE

Study on the Customer Loyalty of Chinese Commercial Banks

Xin Hua Chaozhong Guo

Year: 2010 Journal: International Journal of Business and Management Vol: 5 (3) Publisher: Canadian Center of Science and Education

DOI: 10.5539/ijbm.v5n3p202

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Abstract

Based on relative researches about customer loyalty, the empirical research method is used to analyze the customer loyalty of Chinese commercial banks, and corresponding measures to enhance the customer loyalty of Chinese commercial banks are proposed according to relative analysis in the article.

Keywords:

Loyalty business model Business Loyalty Marketing Customer retention Advertising Service quality

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Topics

Evaluation and Optimization Models

Physical Sciences → Engineering → Safety, Risk, Reliability and Quality

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Study on the Customer Loyalty of Chinese Commercial Banks

Abstract

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Citation History

Topics

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