Relationship Marketing and Customer Loyalty of Nepali Commercial Banks

JOURNAL ARTICLE

Year: 2019 Journal: International Journal of Management Studies Vol: VI (2)Pages: 104-104

DOI: 10.18843/ijms/v6si2/15

Keywords:

Nepali Business Loyalty business model Marketing Loyalty Business administration Art Service quality

Metrics

Cited By

0.30

FWCI (Field Weighted Citation Impact)

Refs

0.65

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management