BOOK-CHAPTER
Customer Lifetime and Value Analytics
Year: 2013 Elsevier eBooks Pages: 23-31 Publisher: Elsevier BV
Keywords:
Customer lifetime value Customer intelligence Customer equity Customer value Customer advocacy Valuation (finance) Customer retention Customer to customer Analytics Categorization Business Marketing Value (mathematics) Computer science Business value Voice of the customer Knowledge management Data science Artificial intelligence Microeconomics Machine learning Economics Service quality Finance
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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Journal: Wiley Interdisciplinary Reviews Data Mining and Knowledge Discovery Year: 2024 Vol: 15 (1)