DATA QUALITY FOR EFFECTIVE E-COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT

JOURNAL ARTICLE

Year: 2007 Pages: 92-100

DOI: 10.5220/0002387100920100

Keywords:

Computer science Customer relationship management Quality (philosophy) E-commerce Business Knowledge management Database World Wide Web

Metrics

Cited By

0.45

FWCI (Field Weighted Citation Impact)

Refs

0.67

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Data Quality and Management

Social Sciences → Decision Sciences → Management Science and Operations Research

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing