Planejamento estratégico nas organizações estruturadas por projeto

Abstract

Strategic planning is becoming more and more an indispensable function of the modern organization. Among these organizations are found those structured by projects, as for example, the consulting firms, the R&D institutions and the universities. Various authors have already proposed a series of prescriptive models of strategic planning aimed at large organizations that are characterized by a high level of maturity. In this article, the authors present a simple prescriptive model and show that the process of strategic planning varies in function of the level of organizational maturity. Three styles are identified: "laissez-faire" directional and analytical with determined goals. The company structured by project should pass through the first two styles before reaching the third. The attempt to implement the "analytical process with determined goals" immediately could create an attitude against strategic planning with negative implications for the future of the firm.