JOURNAL ARTICLE
Leveraging artificial intelligence for predictive modelling of consumer buying intentions on E-Commerce platforms
C. K. Kotravel BharathiK. Elakkiyan
Year: 2026 Journal: Discover Artificial Intelligence Publisher: Springer Nature
Keywords:
Predictive modelling Artificial neural network Predictive analytics Key (lock) Consumer behaviour
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Cited By
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FWCI (Field Weighted Citation Impact)
4
Refs
0.72
Citation Normalized Percentile
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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