In recent years, artificial intelligence (AI) has become a transformative force across industries, revolutionizing how businesses operate and make strategic decisions. AI technologies have demonstrated their potential to drive significant innovation and operational efficiency. Businesses are increasingly turning to AI-powered tools to enhance decision-making capabilities, streamline operations. This study explores how AI adoption influences business innovation and operational efficiency, particularly in strategic decision-making processes. Organizational inertia often impedes the adoption of innovative technologies. Given these considerations, there is a need to explore AI's influence on business innovation and operational efficiency comprehensively. Understanding the implications of this integration is critical for strategic decision-making and long-term success. This research will provide essential insights for practitioners, policymakers, and educators, fostering an understanding of AI's role in business and guiding effective AI integration strategies
R. PavethraG. S. MaheswariG. Chandramowleeswaran
Muhammad Ade Kurnia HarahapAbu Muna Almaududi AusatMuhammad Sani Kurniawan
Aryan SharmaAkanchha SinghSourav Roy