Strategi Peningkatan Kemampuan Marketing Melalui Sosial Media Pada UMKM Bangkit Wilayah Banyumas

Abstract

The Covid-19 pandemic has significantly impacted the economy, particularly affecting businesses and MSMEs. In these challenging times, MSMEs, which are crucial to the community's economy, are struggling to survive. This community service activity was conducted as a response to the difficulties faced by the "Bangkit" MSME craft group in a tourism village in Banyumas. Through a series of information-gathering activities from members, the team identified key obstacles preventing the group from continuing production amidst the pandemic. The community service approach was adjusted to suit the current pandemic situation. The objectives and benefits of the activities were tailored to meet the group's specific needs, focusing on methods that could be developed further. An online survey revealed that the urgent need during the pandemic and the transition to the new normal era was a more effective marketing and promotional strategy. Therefore, the service activities focused on promoting products through digital media and e-commerce. The implementation of the program was divided into three phases: program socialization, surveys on promotional needs during the pandemic, and the initiation of designing and creating digital promotional content. The expected outcome of this assistance program is a module for creating promotional content and digital media design.