DIGITAL ENGAGEMENT IN ESP CLASSROOMS THROUGH GAMIFICATION AND TECHNOLOGY INTEGRATION

Abstract

The rapid digitalization of education has transformed how English for Specific Purposes (ESP) is taught and learned. Gamification and emerging learning technologies have proven to be promising tools for improving motivation, engagement, and professional language competence. This article investigates how integrating game-based mechanics and technological tools can enhance ESP instruction in higher education. The discussion synthesizes theoretical models, empirical findings, and pedagogical frameworks on gamification, Mobile-Assisted Language Learning (MALL), and Computer-Assisted Language Learning (CALL). Drawing on meta-analyses and experimental research, the paper highlights motivational, cognitive, and affective benefits of game-informed learning, outlines implementation challenges, and provides a model design for ESP instructors. The conclusion emphasizes evidence-based integration and learner-centered design to achieve authentic communication competence in specialized domains.