JOURNAL ARTICLE
THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING SOCIAL MEDIA MARKETING: ENHANCING CUSTOMER ENGAGEMENT, PERSONALIZATION, AND BRAND LOYALTY
Faiza Latif, Muhammad Zain Asghar, Khair Ul Burria
Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research
Keywords:
Social media Brand loyalty Loyalty Loyalty business model The Internet
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Topics
Corporate Identity and Reputation
Social Sciences → Business, Management and Accounting → Strategy and Management
Cultural Industries and Urban Development
Social Sciences → Social Sciences → Urban Studies
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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