The rapid digital transformation of enterprises has elevated Salesforce as a cornerstone for Customer Relationship Management (CRM), enabling organizations to unify sales, service, and marketing on a scalable cloud platform. However, as Salesforce environments grow in complexity, managing customizations, deployments, and integrations requires advanced DevOps methodologies. This review explores the role of Copado, a Salesforce-native DevOps platform, in automating release management through its integration with Git. The combination of Copado’s CI/CD pipelines and Git’s version control introduces a structured, collaborative, and secure framework for enterprise-scale deployments. Particular emphasis is placed on hybrid infrastructures where Unix/Linux systems complement Salesforce by hosting middleware, CI/CD agents, and integration services. The paper examines the benefits of automation, governance, and security, alongside challenges such as implementation complexity, compliance demands, and hybrid integration risks. A comparative analysis with alternative tools such as Gearset, AutoRABIT, and Flosum highlights Copado’s unique advantages for large enterprises. Real-world case studies further demonstrate measurable improvements in efficiency, compliance readiness, and deployment reliability. Finally, the review outlines emerging trends—AI-driven DevOps, policy-as-code, and multi-cloud orchestration—that are shaping the future of secure enterprise CRM operations.