Denpasar City Branding as Tourism Development Strategy: Law Branding Aspect Point of View

Abstract

One of the tour programs that have gained popularity for tourists in Bali is Denpasar City Tour. Denpasar is typically able to deliver persistence of heritage site in Gajah Mada and uniqueness of Badung and Kumbasari Market as places of interests, so it make this city as one of well-known places of interest, especially for its distinctive culture. Tourists’ visit throughout the year make possible creation of small scale business for the city residents. This potential is strengthened by the motto of the city “Sewaka Dharma” or Serving is Duty. Therefore, it is really required law enforcement in order to promote the philosophy of its motto that inspire the people passion in creating a competitive advantage of Denpasar city branding. The aforementioned regulation is Law Number 15 of 2001 that can regulate it.