JOURNAL ARTICLE
How online advertising competes with user-generated content in TripAdvisor? A neuroscientific approach.
Bigne, EnriqueSimonetti, AlineRuiz, CarlaKakaria, Shobhit
Year: 2020 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research
Abstract
Conference: ACIEK 2020
Keywords:
Content (measure theory) Native advertising Online advertising Action (physics) The Internet
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.60
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Related Documents
JOURNAL ARTICLE
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
José Enrique Bigné AlcañizAline SimonettiCarla Ruíz MaféShobhit Kakaria
Journal: Journal of Business Research Year: 2020 Vol: 123 Pages: 279-288
JOURNAL ARTICLE
User-generated content: tourists’ profiles on TripAdvisor
Francisco AmaralMaría Teresa Borges TiagoFlávio Tiago
Journal: International Journal of Strategic Innovative Marketing Year: 2014
BOOK-CHAPTER
Engaging with user-generated content from Twitter to TripAdvisor
Year: 2018 Pages: 100-111
JOURNAL ARTICLE
User-Generated Content, Strategic Moderation, and Advertising
Journal: SSRN Electronic Journal Year: 2020
JOURNAL ARTICLE
Propagation of user-generated content online
Harsha GangadharbatlaMasoud Valafar
Journal: International Journal of Internet Marketing and Advertising Year: 2017 Vol: 11 (3)Pages: 218-218