JOURNAL ARTICLE

How online advertising competes with user-generated content in TripAdvisor? A neuroscientific approach.

Bigne, EnriqueSimonetti, AlineRuiz, CarlaKakaria, Shobhit

Year: 2020 Journal:   Zenodo (CERN European Organization for Nuclear Research)   Publisher: European Organization for Nuclear Research

Abstract

Conference: ACIEK 2020

Keywords:
Content (measure theory) Native advertising Online advertising Action (physics) The Internet

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.60
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
AI in Service Interactions
Physical Sciences →  Computer Science →  Artificial Intelligence
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing

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