Blockchain Technology and Smart Contracts in Marketing

Abstract

Technological progress is the key to entrepreneurship’s long-term sustainability. The Fourth Industrial Revolution is essentially a digital revolution, and a revolution of technological breakthroughs, such as Robotic Process Automation, Artificial Intelligence, Blockchain and the Internet of Things. The impact of Blockchain technology will be far-reaching, as it will disrupt almost every industry in every country, emerging or developed. Smart Contracts are as “a computerized transaction protocol that executes the terms of a contract” are based on Blockchain technology and can be considered as scripts stored on the blockchain. The purpose of the specific paper is to introduce a concept of Smart Contract policy in marketing based on high-end technological blockchain solutions. Through this research work a system framework will be defined aiming to combine technological trends with smart contacts in marketing.