ENHANCING EMPLOYEE ENGAGEMENT AND SATISFACTION THROUGH STRATEGIC TALENT ACQUISITION AND MARKETING INTEGRATION

Abstract

This study is an attempt to focus on the role of talent acquisition and employee engagement in enhancing job satisfaction, more particularly in Indian IT companies. In this paper, a descriptive type of research methodology is used, in which a survey was administered to 165 employees belonging to different IT companies. Key findings demonstrate that effective talent acquisition strategies have a great impact on employee engagement and satisfaction, hence leading to improved organizational effectiveness. The correlation between talent acquisition and job satisfaction was weak and negative, thus proving that some practices may not enhance satisfaction. On the contrary, strong positive association was realized between the variables of employee engagement and job satisfaction, which proves that high engagement is related to high job satisfaction. Further, the demographic factors identified were found to influence talent acquisition, engagement, and satisfaction levels greatly and hence require tailored HR strategies. The paper concludes by recommending that organizations fine-tune the talent acquisition process in a manner that aligns the employee engagement strategy. Developing a strategic approach toward recruiting and retaining workers will better place an organization in the marketplace to compete for current and future talent and enhance performance and competitiveness. Keywords: Talent Acquisition, Employee Engagement, Job Satisfaction, IT Industry, Human Resource Management, Organizational Performance.