A Study on Consumer Satisfaction Towards Reliance Trends

Abstract

This study examines consumer satisfaction towards Reliance Trends in the Chennai region, focusing on key factors such as the relationship between age, quality, price, customer service, and spending patterns. Using a descriptive design, data were collected from 100 consumers via a Google Forms questionnaire, employing convenience sampling. The majority of respondents (39.8%) were aged 18-24, with 54% being female, and most had a monthly income below Rs. 20,000. Spending habits showed that 48% of respondents spent between Rs. 2000 and Rs. 5000 at Reliance Trends. Customer satisfaction was largely positive, with 65% rating value for money as good, and 54% being satisfied with the product quality. ANOVA results indicated significant differences between age and preferred price, value for money and customer service, as well as product quality, with occupation and spending levels also showing correlations. Customer service was rated highest (mean score of 3.94), followed by clothing quality (3.87), and product pricing (3.81), providing insights into areas for potential improvement at Reliance Trends.